If you’re familiar with the tagline “Turn the Lights On” heard on hit songs like Beyoncé's “Sweet Dreams” and Kelly Rowland’s "Motivation", then you may be familiar with writer producer and artist Rico Love.
Hailing from Milwaukee, Rico Love has an extensive catalog including Usher, Trina, Trey Songz, David Guetta and many more.
In 2015, Rico launched the We Love Music Conference as a catalyst to connect aspiring artists, songwriters, producers, managers and music lovers alike. Since its launch, the We Love Music Conference has happened across the country in Indianapolis, Baltimore and most recently Milwaukee.
I had the amazing opportunity to attend the 4th annual We Love Music Conference this weekend and here a few takeaways:
Sacrifice equals greatness- Hearing stories from music industry vets such as Bryan Michael-Cox and Chris Hicks, one thing I learned is that in order to be great, you have to make sacrifices. Those of us who attended the conference sacrificed sleep, money and probably a little of our sanity to attend this conference because we knew in the long run it would be worth it. Sacrificing and becoming uncomfortable now will help you reap the benefits later.
Collaboration is key- One of my favorite moments of the conference is when the group came together to write a song on the spot. Let me sidebar really quick to tell you that I died and came back to life witnessing B. Cox and Rico Love create a song in real time. Anywho, it was inspiring to see how everyone came together to create the different parts of the song. Nobody felt they were too good for criticisms and to work with one another. This can apply to any aspect of life. We never truly get anywhere by ourselves.
Don’t be afraid to pivot- As a creative, it’s easy to only focus on the path that we feel is best. We are artists and we are sensitive about our shit, so when the opportunity comes to do something different from what we planned, we tend to panic. What I learned during the conference is that changing directions is pivotal to success. Be open-minded and trust that the universe is ultimately guiding you in the right direction.
Vulnerability is an asset- I believe creatives are some of the most vulnerable people on the planet. Whether we’re creating music, paintings, or whatever, we are displaying pieces of ourselves to the public for both praise and scrutiny. While negative reactions can be hurtful and discouraging, being vulnerable in your art not only enables you to grow as a creative, but your authenticity will touch people you never imagined. Don't be afraid to remove that mask.
The gift is in you- Rico’s mantra throughout the conference is that “The Gift Is In You”. No matter what your gift is, remember that you were assigned that gift for a purpose.
Rico Love and the We Love the Music Conference owes me nothing! I’ve had many life changing experiences, and I’m honored to add this one to that list. I’ll definitely be in Atlanta for the conference in 2020.
To learn more and to find updates for the 2020 We Love Music Conference visit, www.welovemusicconference.com.